Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM and includes online resources such as slides with helpful tools and templates.

Between 1965 and 1973, hundreds of thousands of ordinary Americans participated in one of the most remarkable and significant people's movements in American history. Through marches, rallies, draft resistance, teach-ins, civil disobedience, and non-violent demonstrations at both the national and local levels, Americans vehemently protested the country's involvement in the Vietnam War.

Rethinking the American Anti-War Movement provides a short, accessible overview of this important social and political movement, highlighting key events and key figures, the movement's strengths and weaknesses, how it intersected with other social and political movements of the time, and its lasting effect on the country. The book is perfect for anyone wanting to obtain an introduction to the Anti-War movement of the twentieth century.

The Justice Mirror...distorted reflections of reprisals and revenge. A vicious cycle of kidnapping, suicide, and murder. A mysterious motive hinted at only by the cryptic signature PP.A double killing in which every suspect has an alibi. A crime-fighting television reporter, with an agenda driven by his own heart, is drawn into the case and faces a battle for his future to solve it. And a race through a lightning storm to trap an unlikely murderer,sworn on seeing justice done in a shocking way that history has long left behind. The Justice Mirror...there is no such thing as a clear-cut vision of vengeance.Previously published as Shadows of Justice

Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM and includes online resources such as slides with helpful tools and templates.

Since the middle ages, Orkney has proved remarkable for the volume and the quality of its literary output. From the skalds and sagamen of the Viking age, through to the colourful folklorists, polemicists and translators of the Victorian era, and the internationally acclaimed poets and novelists of the twentieth century, Orkney has continually and self-consciously developed a unique literary culture of its own. This clearly defined artistic territory resembles a sub-nation at times, and is characterised not by insularity, but by what might be termed a positive 'insularism' - defining, reinventing and presenting itself to the world. The History of Orkney Literature is the first full survey of literary writing from and about the Orkney Islands. The book presents readings of uncomplicatedly Orcadian writers such as Walter Traill Dennison, Edwin Muir, Eric Linklater, Robert Rendall and George Mackay Brown. It also considers major texts written by 'outside' authors which are nevertheless demonstrably Orcadian in terms of their setting, style and influence. The History of Orkney Literature charts the development of this distinctly Orcadian strand within Scottish Literature, and shows how the archipelago, rather than the nation, can indeed be the defining locus of a compact and vibrant literary tradition.

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.

Between 1965 and 1973, hundreds of thousands of ordinary Americans participated in one of the most remarkable and significant people's movements in American history. Through marches, rallies, draft resistance, teach-ins, civil disobedience, and non-violent demonstrations at both the national and local levels, Americans vehemently protested the country's involvement in the Vietnam War.

Rethinking the American Anti-War Movement provides a short, accessible overview of this important social and political movement, highlighting key events and key figures, the movement's strengths and weaknesses, how it intersected with other social and political movements of the time, and its lasting effect on the country. The book is perfect for anyone wanting to obtain an introduction to the Anti-War movement of the twentieth century.

Breakfast with God takes daily Bible reading to new levels of relevance. Have a seat and choose from the funky selections on our menu:Orange Juice - a short Scripture readingThe Big Breakfast - the full lowdown for when you can linger awhileContinental - if you're either in a rush or want to add to the studyCoffee - an idea, thought or prayerOffering a whole year of choice servings from the popular four-volume Breakfast with God series, this hearty book is big on spiritual nourishment. It's filled with stories and readings written in easy-to-understand language to help you see God at work in all aspects of life. So start your day right, with a healthy breakfast!

The idea that the period of social turbulence in the nineteenth century was a consequence of the emergence of the powerful Zulu kingdom under Shaka has been written about extensively as a central episode of southern African history. Considerable dynamic debate has focused on the idea that this period – the ‘mfecane’- left much of the interior depopulated, thereby justifying white occupation. One view is that ‘the time of troubles’ owed more to the Delagoa Bay Slave trade and the demands of the labour-hungry Cape colonists than to Shaka’s empire building. But is there sufficient evidence to support the argument? The Mfecane Aftermath investigates the very nature of historical debate and examines the uncertain foundations of much of the previous historiography.

Rising star Simon Hall captures the spirit of the 1960s in ten days that revolutionised the Cold War: Fidel Castro's visit to New York. 'With its cool judgements and blackly comic sense of irony, Hall's book is a rare pleasure to read.' DOMINIC SANDBROOK, Literary Review 'A lively account . . . Ten Days in Harlem doesn't stint on piquant detail.' LONDON REVIEW OF BOOKS '[A] perceptive, thoroughly researched and readable study.' IRISH TIMES New York City, September 1960. Fidel Castro - champion of the oppressed, scourge of colonialism, and leftist revolutionary - arrives for the opening of the United Nations General Assembly. His visit to the UN represents a golden opportunity to make his mark on the world stage. Fidel's shock arrival in Harlem is met with a rapturous reception from the local African American community. He holds court from the iconic Hotel Theresa as a succession of world leaders, black freedom fighters and counter-cultural luminaries - everyone from Nikita Khrushchev to Gamal Abdel Nasser, Malcolm X to Allen Ginsberg - come calling. Then, during his landmark address to the UN General Assembly - one of the longest speeches in the organisation's history - he promotes the politics of anti-imperialism with a fervour, and an audacity, that makes him an icon of the 1960s. In this unforgettable slice of modern history, Simon Hall reveals how these ten days were a foundational moment in the trajectory of the Cold War, a turning point in the history of anti-colonial struggle, and a launching pad for the social, cultural and political tumult of the decade that followed. 'Hall delivers his entertaining taile with brio.' i 'Hall captures Castro's action-packed September 1960 soujourn in rich and compelling detail, and argues persuasisively that its repercussions echoed deeply in the decades to come.' NEW YORK JOURNAL OF BOOKS

During the 1970s and beyond, political causes both left and right--the gay rights movement, second-wave feminism, the protests against busing to desegregate schools, the tax revolt, and the anti-abortion struggle--drew inspiration from the protest movements of the 1960s. Indeed, in their enthusiasm for direct-action tactics, their use of street theater, and their engagement in grassroots organizing, activists in all these movements can be considered "children of the Sixties." Invocations of America's founding ideals of liberty and justice and other forms of patriotic protest have also featured prominently in the rhetoric and image of these movements. Appeals to the Declaration of Independence and the Bill of Rights have been made forcefully by gay rights activists and feminists, for instance, while participants in the antibusing movement, the tax revolt, and the campaign against abortion rights have waved the American flag and claimed the support of the nation's founders.In tracing the continuation of quintessentially "Sixties" forms of protest and ideas into the last three decades of the twentieth century, and in emphasizing their legacy for conservatives as well as those on the left, "American Patriotism, American Protest" shows that the activism of the civil rights, New Left, and anti-Vietnam War movements has shaped America's modern political culture in decisive ways. As well as providing a refreshing alternative to the "rise and fall" narrative through which the Sixties are often viewed, Simon Hall's focus on the shared commitment to patriotic protest among a diverse range of activists across the political spectrum also challenges claims that, in recent decades, patriotism has become the preserve of the political right. Full of original and insightful observations, and based on extensive archival research, "American Patriotism, American Protest" transforms our understanding of the Sixties and their aftermath.

By focusing on how the idea of heroism on the battlefield helped construct, perpetuate, and challenge racial and gender hierarchies in the United States between World War I and the present, Warring over Valor provides fresh perspectives on the history of American military heroism. The book offers two major insights into the history of military heroism. First, it reveals a precarious ambiguity in the efforts of minorities such as African Americans, Asian Americans, Native Americans, women, and gay men to be recognized as heroic soldiers. Paradoxically, America's heroism discourse allowed them to press their case for full membership in the nation, but doing so simultaneously validated the dichotomous interpretations of race and gender they repudiated. The ambiguous role of marginalized groups in war-related hero-making processes also testifies to this volume's second general insight: the durability and tenacity of the masculine warrior hero in U.S. society and culture. Warring over Valor bridges a gap in the historiography of heroism and military affairs.

Two great social causes held center stage in American politics in the 1960s: the civil rights movement and the antiwar groundswell in the face of a deepening American military commitment in Vietnam. In Peace and Freedom, Simon Hall explores two linked themes: the civil rights movement's response to the war in Vietnam on the one hand and, on the other, the relationship between the black groups that opposed the war and the mainstream peace movement. Based on comprehensive archival research, the book weaves together local and national stories to offer an illuminating and judicious chronicle of these movements, demonstrating how their increasingly radicalized components both found common cause and provoked mutual antipathies. Peace and Freedom shows how and why the civil rights movement responded to the war in differing ways—explaining black militants' hostility toward the war while also providing a sympathetic treatment of those organizations and leaders reluctant to take a stand. And, while Black Power, counterculturalism, and left-wing factionalism all made interracial coalition-building more difficult, the book argues that it was the peace movement's reluctance to link the struggle to end the war with the fight against racism at home that ultimately prevented the two movements from cooperating more fully. Considering the historical relationship between the civil rights movement and foreign policy, Hall also offers an in-depth look at the history of black America's links with the American left and with pacifism. With its keen insights into one of the most controversial decades in American history, Peace and Freedom recaptures the immediacy and importance of the time.

"The Penguin Historical Atlas of Ancient Civilizations" explores the world's earliest cultures, from the farming settlements of Mesopotamia to the foundation of Rome. Examining the development of civilizations around the globe, it covers such subjects as the roots of the Egyptian pharaohs, China's long-lived dynasties, and the great cities of the Incas and Aztecs. Richly illustrated with photographs, artwork re-creations, and full-color maps, this is an illuminating and multifaceted one-volume introduction to early peoples and the world they created.

In the age of the African Renaissance, southern Africa has needed to reinterpret the past in fresh and more appropriate ways. The last 500 years represent a strikingly unexplored and misrepresented period which remains disfigured by colonial/apartheid assumptions, most notably in the way that African societies are depicted as fixed, passive, isolated, un-enterprising and unenlightened. This period is one the most formative in relation to southern Africa's past while remaining, in many ways, the least known. Key cultural contours of the sub-continent took shape, while in a jagged and uneven fashion some of the features of modern identities emerged. Enormous internal economic innovation and political experimentation was taking place at the same time as expanding European mercantile forces started to press upon southern African shores and its hinterlands. This suggests that interaction, flux and mixing were a strong feature of the period, rather than the homogeneity and fixity proposed in standard historical and archaeological writings. Five Hundred Years Rediscovered represents the first step, taken by a group of archaeologists and historians, to collectively reframe, revitalise and re-examine the last 500 years. By integrating research and developing trans-frontier research networks, the group hopes to challenge thinking about the region's expanding internal and colonial frontiers, and to broaden current perceptions about southern Africa's colonial past.

This new historical atlas - richly illustrated with photographs, artwork recreations and full-colour maps - explores the Middle Ages from the coming of the barbarian invasions in the fourth century to the first voyages to the New World in the sixteenth. Coverage of major events - the Hundred Years' War, the Christian Reconquest of Spain - is supplemented by discussion of such key topics as the medieval economy, the growth of towns and the spread of printing, resulting in a rich and multi-faceted introduction to Europe and its neighbours in the Middle Ages.

Islanders is Margaret Elphinstone's first novel, written when she lived at Northbanks, Papa Stour in 1979. It is the author's expression of the seven years she lived in Shetland, during which she explored Shetland by land and sea, discovered the sagas while working in Shetland Library, learned to watch birds on Fair Isle, Noss and other islands, and spent several summers as a volunteer on a dig at Da Biggings, Papa Stour, excavating a Norse farm. The novel was re-written in the early 1990s, partly in the National Library of Scotland, partly in Shetland, and partly (thanks to a Scottish Arts Council travel grant) in Iceland. Islanders was first published in 1994. It is now (2008) nearly thirty years since the first draft was written; since then Margaret Elphinstone has lived in other places and written other books. But it was Shetland, and Islanders, that first inspired and formed her as a writer.

Discover which prehistoric mammals would once have lived by the River Thames. Take a detailed look at the crystal palace of the Great Exhibition and an early map of the underground. See the locations of medieval plague pits, Tudor inns, eighteenth-century hangings and gangland crime hotspots. London: An Illustrated History offers a new perspective on one of the world's most exciting cities, from Iron Age cemeteries to Victorian sewers, Viking raids to Zeppelin air raids, Roman temples to Jewish ghettos, Georgian brothels to the Great Fire, Roman arenas to the Olympics. Images, objects and expert text from the Museum of London, together with maps old and new, contemporary cartoons and paintings, startling artefacts and vivid reconstructions of ancient buildings, shine a fresh light on all aspects of the city's constantly changing story. Invasions, epidemics, riots, pubs, shrines, crime, gentrification, immigrant communities, urban development and art are all here. Special 'Survivals' sections even show where remains of buildings from London's past can still be seen today. The daily lives of Londoners and the city's chequered history come alive in this book as never before.

Popular uprisings in Poland and Hungary shake Moscow's hold on its eastern European empire. Across the American South, and in the Union of South Africa, black people risk their livelihoods, and their lives, in the struggle to dismantle institutionalised white supremacy and secure first-class citizenship. France and Britain, already battling anti-colonial insurgencies in Algeria and Cyprus, now face the humiliation of Suez. Meanwhile, in Cuba, Fidel Castro and his band of rebels take to the Sierra Maestra to plot the overthrow of a dictator... 1956 was one of the most remarkable years of the twentieth century. All across the globe, ordinary people spoke out, filled the streets and city squares, and took up arms in an attempt to win their freedom. In response to these unprecedented challenges to their authority, those in power fought back, in a desperate bid to shore up their position. It was an epic contest, and one which made 1956 - like 1789 and 1848 - a year that changed our world.

The Gruffalo said 'Noo, listen tae me -- Nivver go oot in that cowld, snowy trees!' But wan snowy night the Gruffalo's Bairn ignores whit her fither has tellt her an tiptoes oot intae the cowld. Eftir aal, there's no such thing as the Muckle Mad Moose ...is there? In 2015, following on from the huge success of James Robertson's Scots translation of The Gruffalo, Itchy Coo published four dialect versions: the Orkney, Shetland, Doric and Dundee Gruffalos have all proved immensely popular as celebrations of the Scots language's astonishing regional diversity. Simon Hall's Orkney version of The Gruffalo is now followed by The Orkney Gruffalo's Bairn. A cautionary tale about what happens when a small Gruffalo leaves the comfort of its cave and sets off into the dark wood on a wintry night, this is sure to be another big hit in Orkney and with Orcadian speakers wherever they bide.

Rising star Simon Hall captures the spirit of the 1960s in ten days that revolutionised the Cold War: Fidel Castro's visit to New York. 'With its cool judgements and blackly comic sense of irony, Hall's book is a rare pleasure to read.' DOMINIC SANDBROOK, Literary Review 'A lively account . . . Ten Days in Harlem doesn't stint on piquant detail.' LONDON REVIEW OF BOOKS '[A] perceptive, thoroughly researched and readable study.' IRISH TIMES New York City, September 1960. Fidel Castro - champion of the oppressed, scourge of colonialism, and leftist revolutionary - arrives for the opening of the United Nations General Assembly. His visit to the UN represents a golden opportunity to make his mark on the world stage. Fidel's shock arrival in Harlem is met with a rapturous reception from the local African American community. He holds court from the iconic Hotel Theresa as a succession of world leaders, black freedom fighters and counter-cultural luminaries - everyone from Nikita Khrushchev to Gamal Abdel Nasser, Malcolm X to Allen Ginsberg - come calling. Then, during his landmark address to the UN General Assembly - one of the longest speeches in the organisation's history - he promotes the politics of anti-imperialism with a fervour, and an audacity, that makes him an icon of the 1960s. In this unforgettable slice of modern history, Simon Hall reveals how these ten days were a foundational moment in the trajectory of the Cold War, a turning point in the history of anti-colonial struggle, and a launching pad for the social, cultural and political tumult of the decade that followed.